The fast food giant we associate with happy meals, junk food and guilty pleasures has taken a turn for the better, or at least, I think for the better. With the increase in cyclists – caused by the rise of hipsters, healthier lifestyles, sustainable living and, well, bus prices –  good old Maccy D’s has launched a new campaign for their drive through system in Copenhagen, Denmark and Medellín, Colombia. The McBike.

Essentially, a push from an ad agency has resulted in new packaging for cyclists. Yup, that’s right. 1 burger, small fries and a drink all folded up into a brightly coloured disposable cardboard holder and you’re off. Simply hang it on your handle bars and you can cycle off to your next destination with a McDonalds in tow.

Although some see this as a one off gimmick, the ‘Do Not Disturb’ hotel hanger look alike is supposed to hit Amsterdam, Holland and Tokyo, Japan too! Imagine that. Fit people cycling to McDonalds to get a dose of delicious badness. I could definitely fall prey to this…

Honestly, I do quite like the simplicity and colour of the packaging, but was thoroughly amused by their launch campaign. Watch out healthy people of the world, McDonalds is after you!

https://www.youtube.com/watch?v=TZ4Y6Lnv0e8

My one question is, can your still order Chicken McNuggets to go?

If you’re a burger lover like me, been cycling around at University and to work, the only appropriate thing to say about this campaign is: I’m lovin’ it!

Source: Gizmodo